ROC4LIFE

Rocawear is not just a brand, it’s a lifestyle. Since 1999, the clothing company founded by rapper/entrepreneur Jay-Z has been the epicenter of urban fashion and continues to be a driving force in the fashion industry. With 10 years strong in the game, Rocawear strives to show their target consumers that they are not merely on the pulse, but they create the pulse. In 2010, Rocawear took things to the NEXT level with two new faces, R&B singers Trey Songz and Melanie Fiona who personify the brand–innovative, groundbreaking and ahead of the curve.

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