Exclusive: Rocawear Teams up with the New York Yankees
“I made the Yankee hat more famous than a Yankee can.” – JAY-Z
Jay-Z is putting his mouth where his money is. Today, Rocawear announced a sponsorship partnership with 27-time World Series champs, the New York Yankees. For the 2012 season, Rocawear will have branded signage in Yankee stadium and integrated promotions throughout the season.
Jameel Spencer, EVP Marketing, men’s division, Iconix Brand Group, Inc., says: “Jay-Z has been a long-time fan of the Yankees, regularly attends games and has even included his favorite team in song lyrics, so this was a natural partnership. Rocawear, along with Jay-Z are very excited to be working with the Yankees for the 2012 season. We feel another championship in ‘12!”