ROC4LIFE

Rihanna’s 7th studio album, Unapologetic, will hit stores on November 19th and she has prepared an innovative strategy to promote the record. Journeying to 7 countries over days, the Roc Nation studio will embark on her 777 Tour on November 14th.

The 777 Tour will launch on November 14th. Joined by fans from her Rihanna Navy fan club and a traveling press team of over 150 journalists representing 82 countries, Rihanna travel around the world on a chartered Boeing 777. The plane will venture to 7 shows in 7 days in 7 countries, all sponsored by the HTC Corporation.

Additionally, Rihanna will issue her Limited Edition D2C deluxe box set of Unapologetic via RihannaNow.com. The Diamonds Box and the Diamonds Executive Platinum Box will include never-before-released Rihanna images, art and custom-made accessories, and will be available for pre-order at iTunes on November 6th.

However, that’s not all Rihanna has planned. She will also perform on Saturday Night Live for the fourth time on November 10th. Now that’s what we call promo!

(Photo by Christopher Polk/Getty Images North America)

- Trent