ROC4LIFE

The fourth quarter rush of 2012 has officially reach its peak and during the last 24 hours the airwaves were set ablaze with a string of new releases by some of your favourite artists. From Rihanna to Keyshia Cole, Melanie Fiona and B.o.B, there were enough fresh videos to make your head spin.

First up was Rihanna, who dropped her visual for “Diamonds” off her Unapologetic album. Directed by Anthony Mandler, the metaphor-packed video captures the drama and emotion of the song while we get to enjoy premium glamour shots of Roc Nation’s leading lady.

Keyshia Cole’s “Trust & Believe” video, on the other hand, entails a completely different form of drama. Armed with a baseball bat and a bad temper, Cole unleashes the beast on a her love who gets caught cheating with her best friend! The clip even ends with a dramatic twist that nobody sees coming. Just watch it below and find out!

Lastly, we have a new video by Melanie Fiona and B.o.B. “Change the Record” is the latest offering from the Fiona’s The MF Life and although it is less action-packed than the aforementioned productions, the clip is fun and almost as colourful as the song itself. Think of it as a nice way to recuperate from jaw-dropping events of Cole’s “Trust & Believe”.

- Trent