Pepsi and Coca Cola Twitter Homies?

Remember the ole school Pepsi/Cola challenge days, when you were asked with blind faith what was under the hidden can when you sampled the soda? Well we've moved into a new time when soda brands may just be becoming homies...on the Twitter that is.

Yes, even hardcore rivals can be social-media friends (or followers, at least). Yesterday a digital marketing agency launched an experiment to see if it could get the cola brands to follow each other on Twitter. It tweeted the original challenge and then documented the results and the full story of how it all went down on its blog.

Coke was first to say a "gracious (but competitive) hello" to Pepsi and follow its rival. Later Pepsi responded with its own greeting, tweeting "Can rivals and tweeps coexist? We're willing to find out. :)" Both are now following each other. You know what they say about keeping your friends close and enemies closer. But for old times sake, who are you rolling with Pepsi and Coca Cola?


Spotted @ Adage

Words by MP