When it comes to doing big things, Nike knows how to get it done. Their newest location, Nike SoHo, is a pretty big deal. The 5-floor multi-sport shopping complex is an amazing space with a lot to take in. The store is digitally connected and offers customers a one-of-a-kind shopping experience. Each floor offers something different. You can either shoot hoops in in the Nike+ basketball trial zone, take a virtual run through NYC’s Central Park, and even get your GOAL on with the Soccer-floor turf. There is a customization studio that allows for personalization of a variety of merchandise. Last night Nike celebrated the launch of this amazing athletic space and it was quite the party.
Invited guests were allowed to come through and take in all the Nike SoHo store has to offer. There were DJs on the first and fifth floors of the store and they had the tracks flowin’. We spotted a few folks showing love to the new store…Fabolous, Trevor Noah, Dj Clark Kent, Rosie Perez, Naturi Naughton, Pee Wee Kirkland, and Young M.A. were some of the people on deck celebrating the launch.
Aside from tons of athletic apparel and footwear, the store will be the place to be when you want to cop some of the freshest Jordan releases and restocks. The LeBron Soldier 10 x John Elliot AF1 Low NYC will be featured at Nike SoHo for the first time and available for purchase 11/11. Check out some of the pics from the event and be sure to put Nike SoHo on your list of places to see in NYC.