Week 13 is pretty important in the NFL. Aside from tightening up the Playoff competition, the players will take part in the My Cause, My Cleats campaign. During this time, the players will reveal causes that are important to them to tell the story behind their cleats. The final outcome of this campaign is the result of an 18 month process. The collaborative efforts between the NFL players and The Players’ Tribune yields an amazing project, equipped with an online storytelling platform.
This wide-spread project includes the stories from over 500 NFL players. The players worked closely with Nike, Under Armour, and adidas to design cleats that showcase their cause. The cleats will be worn during Week 13 games and some will use their cleats to raise awareness for their respective cause. From Hodgkins Lymphoma to STOMP Out Bullying to HEARTest Yard, the players all have a clear vision for a cause. They plan on using their cleats and week 13 as a platform to heighten that awareness.
Aside from raising awareness, players will also have the chance to raise funds for their cause. They will be auctioning off their cleats via the NFL Auction. All of the funds raised from this auction will be donated to the charities of the players choice. Check out some of the designs below and check the #MyCauseMyCleats hashtag for player stories and images of their cleats.