There’s always something going on in New York City. Last night, adidas teamed up with Footaction to celebrate the launch of an iconic silhouette with a modern twist. The #EQT launch was inspired by “everything that is essential and nothing that is not”. The NYC33 Footaction space was outfitted in all things adidas #EQT for the occasion.
The event had a very New York Feel to it. Biz Markie was posted up on the 1&2’s and Flatbush Zombies gave guests a solid performance. They touched on all their hits and had folks vibin’ the entire time. The GIF photo booth was a hit amongst guests as well and the food and drinks kept flowing the entire time.
The adidas EQT is releasing exclusively via Footlocker in brand new color ways. This shoe is a classic with up to date performance technology and poppin’ color combos. adidas Equipment also makes a return, supporting the theory that less is more. You take what is essential and leave the extra stuff behind. Both the shoe and apparel are designed with only the essential core components but deliver optimal comfort, durability and performance.