Event Recap | Kevin Love x SAXX Underwear Co. Launch His Signature Collection

Kevin Love came to New York City this past weekend with a plan to show off his drawers. He recently teamed up with SAXX Underwear Co. to design a signature underwear collection that gives fellas the #freedomtomove. SAXX, Love, and Ciroc set up shop at the Roost in New York City to launch Love’s latest collaboration endeavor, a signature underwear collection.

This comfy and stylish SAXX underwear collab comes in five color ways that were heavily inspired by Love’s personal style. The sleek, slim-fitting designs are perfect for layering. The Vibe and Fuse underwear styles are two of SAXX’s top sellers. The Vibe is designed with close-fitting, breathable viscose fabric while the Fuse is great for performance and every-day wear.  The collection includes 5 styles; Vibe in Camo Collison, Vibe in Lumberjack Camo, Vibe in Chambray Americana, Fuse Long Leg in The Eastwood, and Fuse Long Leg in Rugged Americana.

Love worked closely with SAXX to get the collection to mirror all that he holds dear to his heart…his hometown of Oregon, Western movies starring Clint Eastwood, and good old traditional Americana style. DJ Party Hard handled the 1&2s while the signature Ciroc cocktails were flowing. Guests previewed the entire collection while the commercial starring Love played on the TVs in the backdrop. The collection will be available in April at select retailers and SaxxUnderwear.com. Click the gallery above for recap images.

No comments
Share:

Leave a Reply

Your email address will not be published. Required fields are marked *

FOLLOW INSTAGRAM @ROC4LIFE