PUMA has secured some pretty dope partnerships. They have their ear to the streets and have an innate ability to handpick quality folks to collab with. We watched them dominate the women’s market with Rihanna and this latest addition to the PUMA partnership roster is definitely an A1 choice. The global sports brand announced that they will be partnering with singer, actress, and producer Selena Gomez for a long-term partnership. Gomez will creatively work with the brand to come up with exclusive product designs and marketing campaigns going forward.
“PUMA has changed the game when it comes to the mash-up of athletic wear and fashion. It’s amazing to see this influence on style and culture and I’m excited to be a part of it.” – S.G.
The partnership goes into effect immediately and Gomez will appear in the next campaign which includes an upcoming women’s footwear drop for the Phenom. Gomez is a welcomed addition to the PUMA family as she parallels the brand’s values and she is a solid role model for young women worldwide. She recently announced that she underwent a kidney transplant due to complications of Lupus. Her best friend, Francia Raisa, happened to be a match and was willing to donate one of hers for Selena.
Aside from being the perfect brand match for PUMA, Selena has a heavy influence over her fans. She is hard working, successful, and her work ethic screams nothing but hustle. Her confidence, determination, and perseverance speaks volumes and she will represent the PUMA brand well. Aside from doing creative and design work, she will be working with PUMA to support causes that are close to her heart. To keep up with Selena and her PUMA fam, follow @PUMA on Facebook, Twitter, Instagram, and Snapchat for the inside scoop.
“Selena is authentic, creative, talented, and fearlessly real. She is everything that today’s female consumer is looking for in a role model,” said Adam Petrick, Global Director for Brand and Marketing for PUMA. “In recent days, she has demonstrated just how strong she truly is. With her honesty and openness about living with Lupus, she has provided an incredible example of confidence, poise, and determination for all of us. Selena is a perfect partner for PUMA because she is not afraid of the challenges our world can offer; she fights and perseveres, which is exactly what PUMA is all about. She will not only represent our brand, but she will help to define and enhance our women’s business.”